Dear Mother - Suzuki

Challenge

Mark the 100th anniversary of the Suzuki Motor Corporation with a campaign that celebrates the heritage of the company.

Solution

Suzuki didn’t originally make motor vehicles. Michio Suzuki actually founded the company to make mechanical looms.

We took this origin story and crafted a narrative to commemorate 100 years of Suzuki’s history with a message from Michio thanking the original inspiration for it all, his mother.