I DO - HE FOR SHE

CHALLENGE

The UN’s gender equality movement, HeForShe, is a globally powerful rallying cry to encourage men and boys to play their part in addressing the gender imbalances within society. However it became evident that whilst the sentiment was right, without helping men and boys understand the real-world actions they could take to help further the cause it was difficult for them to engage with and make that crucial difference.

SOLUTION

Building from this insight, we created an engaging pledge film that acted as both a rallying cry and a reminder of all the things we can do every day to help further the cause. By playing up the mutual benefits gender equality provides we were able to create a balanced approach that spread the message amongst the converted, but more crucially, those sitting on the fence.

The campaign launched across the UN Women’s social channels, and looked to engage social media and equal rights influencers to share the message, drive engagement and have our audience post their own messages of support for the things they are doing to further the gender equality movement.