Raising The Oyster Bar – HP SAUCE

CHALLENGE

Heinz UK needed our help launching their new product range, Heinz Immunity Support Pouches – their largest launch of the year. Building on our established ‘Pure Joy’ platform, we needed to let parents know that these new pouches weren’t just tasty and convenient, but also packed with vitamin C to help keep little immune systems ticking.  

SOLUTION

Drawing on our experiences with the infants in our lives, one thing really stood out for us – little one’s really do throw themselves at life mouth first. For them, the mouth is more than a route to the tummy: it’s their fifth limb, their texture sampler, their taste-tester, the first place anything they can get their mitts on is going. This gave us the basis for an incredibly insightful campaign that really got to the heart of why Immunity Support Pouches were developed.

Results

90+ Million Media Impressions.