Official Non-Sponsor – SKINS
Challenge
SKINS had always been an advocate for the true spirit of competition. So, with FIFA facing unprecedented accusations of corruption, doing nothing was not an option. SKINS felt they had to directly tackle FIFA and truly hold them accountable, but how?
Solution
We announced SKINS as the first official ‘non-sponsor’ of FIFA. Subverting and parodying the classic activities of official sponsors in an irreverent social media campaign allowed us to poke fun at FIFA'S dodgy practices and pile the pressure on official sponsors to withdraw their support.
