Taking the Tax Out of Periods - TAMPAX

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CHALLENGE

It’s 2019, and the ‘Tampon Tax’ still exists (despite essentially being a tax on an essential, you could even argue a basic human right).

SOLUTION

Enter Tampax, with a purposeful protest only they could make, changing their brand to make a stand. Taking responsibility for driving positive change by literally showing that tax has no place when it comes to periods.

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MORE THAN JUST A STUNT

As well as rebranding until the law is changed globally, TAMPAX will put their money where their mouth is. They’ll create a Period Tax Haven fund donating the equivalent tax amount for every pack sold. The fund will be used to empower women and girls all over the world by funding women’s health and education projects. In doing so they will create a movement. Standing up for women by standing up for their consumers.