The Fine Line - VITALITY
CHALLENGE
Vitality, an industry leader in health and life insurance, has always had one of the most comprehensive end-to-end mental health products on the market. But, this had never been communicated. With competitors beginning to move into this space, we were tasked with raising awareness of their offering in an authentic and meaningful way that complemented Vitality’s holistic approach.
SOLUTION
Vitality have always leveraged their ambassadors to promote the importance of living a healthy life, but this has never extended beyond physical health. We decided it was time to break this mould. Partnering with long-time Vitality ambassador Jonny Wilkinson to tell the true story behind his struggles with mental health despite being at the top of his game, and one of the most famous faces in Rugby. The take out? Whoever we are, there’s a fine line between being okay and overwhelmed. But, with VitalityHealth you can support your mental health for the every day, the worst days and everything in between.